Your clients want to know you’ve got their back, that they can trust you. If they loose, you loose too. It’s about more than money. It’s sharing the risk by showing you have skin in the game. In the early 2000’s I was working in mortgage sales. The market was…

Have you been caught by the click bait “Facebook marketing is dead”? Some one selling something is always saying. . . digital marketing, cold calling, direct mail is DEAD! No need to worry about your Instagram account. There’s only one kind of marketing that’s dead. Average Joe Marketing. There used…

Most realtors will be someone’s employee in the next 5 years. Big Box Realty is spending millions to take over the real estate market. They have said “realtors will become obsolete” for years. As a realtor, you know people need human contact and expertise in buying or selling a home. …

Is there one of you everywhere you go? Everywhere from your kid’s school to the local restaurant , there are at least 10 realtors. In an apples to apples world, price always wins. In the digital world, expertise is a quick search away. …

It may seem like your marketing content must be flashy, sexy or otherwise massively entertaining to get attention, but it does not. Feeling this way can cause you to avoid putting out original content. If you go for shock value or more likely, just grab something generic version of “anyone…

Most realtor marketing only works enough that you keep doing it, but it never gets you ahead. Those once a day “all about real estate posts” you are paying $150 a month for don’t work to build the kind of trust you need to get referrals. What should you do…

Have you ever seen an ad for Ferrari? Not on TV, not on a billboard, or radio. Definitely not on social media. But you know they are a high-end sports car and quite expensive. Not for everybody. How do they sell those cars at top tier prices? How can you…

I had really messed up this time. I had not been that scared ever in my whole life. Staring at a letter from the IRS, I couldn’t believe how long I had let this go. …

I read a Facebook post from a realtor who helped a Veteran get into a home in this market. He told the realtor she brought hope back to his family. She helped him feel like he could provide for them. Get’s ya right in the gut, doesn’t it? You won’t…